mills

Actionable intelligence for US rack markets

Mills Price is a next-generation information brokerage for US gasoline and diesel rack markets

Mills Mainline Network

Next-generation pricing intelligence service that makes market color discovery as fast as an internet search and as valuable as an insider call. It's for rack market participants who need to source hyper-local pricing and market intel, in real time. Unlike broker transaction fees and expensive data subscription models, Mills Mainline Network operates on a give-to-get model – share what you see, get what you need, at no cost.

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How it works

The more you give, the more you get

1

Sign Up

Define your coverage area, product focus, and the specific insights you need

2

Reach Out

Ask market questions or state your needs directly on ICE chat or text

3

We Search

Our network scans all participants to find someone with the information you need

4

Get Intel

Relevant market "color" is surfaced and routed to you — completely anonymously

5

Give Back

Share intelligence from your market corner to strengthen the network for everyone

Our Products

Purpose-built tools to give you an edge in US rack markets

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Price Atlas

Find fuel terminals and analyze rack prices across the US. Search by location and identify pricing opportunities in your market.

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News Feed

Stay ahead with curated fuel market news and AI-powered summaries. Filter by product, region, and category to surface the intel that matters most to your business.

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Price Competitiveness Calculator showing price comparison

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Price Calculator

Benchmark your rack prices against the market in real time. Enter your price, select your location, and instantly see where you stand relative to competing terminals.

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Our Coverage

Mills Mainline Network covers all rack terminals in the Continental United States across all major spot markets.

Products:

Gasoline
Diesel
Ethanol

About

Mills Price was founded in 2025 with the mission to democratize access to commodity market intelligence, starting with US Refined Products rack markets. We're not your traditional broker or market data pricing provider. Mills was built to prove you don't need a $50K subscription or a broker's cut to get real-time market color – just a network where everyone gives a little to get a lot. Our team combines the industry expertise of commodities price reporting with the transformative potential of emerging technologies such as AI as former leaders at S&P Global Energy (Platts), Kensho Technologies, and LangChain.

Contact Us

Connect with us on ICE Chat at Mills Price Desk

Send us an email at support@millsprice.io

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